Every decision has a why. Most companies lose it.
Companies make thousands of decisions a year — and very few are properly recorded: who decided, what they weighed, why. So a year later, no one can answer “why did we do this?” Traceway keeps that record. Here’s 70 seconds of how:
Walk in to a screen that already did the reading.
Trace works through the transcripts, threads and docs you bring in and surfaces the one decision that needs you today — not another feed to triage.
Microsoft 365
Google Workspace
Slack
Microsoft Teams
Jira
Confluence
NotionYour most important decisions live in four places — and nobody owns the thread.
When the person who made the call leaves — or a year passes, or a regulator asks — the reasoning is gone. Re-litigated in the next meeting. Rebuilt from memory. Stitched together for the audit.
Traceway is the thread. One record, from the board mandate to the backlog.
This is not a smarter document. It’s the layer a document can’t be.
A page stores what you typed. Traceway holds what was decided — structured, governed, and linked to the strategy and work on either side, so it answers questions a doc never could.
- ✕A passive store — it holds text, not decisions
- ✕No roles, no approvals, no governance
- ✕No link to the strategy above or the work below
- ✕Can’t tell you what a change breaks
- ✕Search finds the page, not the answer
- ✕Transcribes and summarizes one conversation
- ✕Answers about what you pasted in
- ✕No memory across decisions
- ✕Not a system of record
- ✓A governed record — roles, approvals, framework
- ✓Impact analysis before you ship
- ✓Lineage from the strategy down to Jira work
- ✓Ask “why” and get a cited answer
- ✓A tamper-evident audit trail
It works with the docs and tools you already use — native in Word, Google Docs, Slack, Teams and Jira at launch. It just isn’t one of them.
Capture. Govern. Trace.
Trace turns conversations into records
Drop a transcript, Slack thread, email, or doc. Trace extracts the decision, the alternatives, and the rationale — then drafts a structured record for you to review. Or write it yourself; Trace is an optional assist, never a requirement.
The framework you already use, made enforceable
Run RACI, DACI, RAPID, or your own labels — or DACERIO, Traceway’s deeper seven-role model, routed by decision type. Approvals run parallel or sequential, alternatives stay on the record, and every change is written to a tamper-evident audit trail.
The chain stays connected, end to end
Each decision rolls up to the strategy that motivated it and down to the Jira work it triggers. Run impact analysis to see the blast radius before you ship. Drift triggers re-approval. The why survives every hand-off.
One AI agent across strategy, decisions, and execution.
Trace reads what your team already produces, drafts the record, applies your governance, and keeps the chain connected as work moves and outcomes return. It speaks your vocabulary — and every action is yours to review, edit, or override.
- DECISIONSCapturesdecisions from any conversation
- DECISIONSGovernswith the framework you choose
- STRATEGYMapsstrategy down to the work
- EXECUTIONTracksexecution back to intent
- CHAINAnswersin plain English, in your vocabulary
- CHAINSurfacesdrift before it costs you
Traceway is the product. Two families of features.
Capture, govern, and trace every decision.
- →Capture from any conversation
- →DACERIO governance + audit trail
- →Jira execution links built in
The alignment layer — objectives down to the decisions and work that deliver them.
- →Map goals, outcomes, initiatives
- →Live coverage — drift flagged early
- →OKR · Big Bets · V2MOM · your own
One database. One audit trail. One natural-language surface across both.
Starting with the two hardest ones — answered by design.
“If capturing decisions is work, no one does it.”
Trace drafts the record from the Word doc, Google Doc, Slack thread, or transcript you already work in — no blank page, no new ritual. Review it, edit it, or write your own. A record nobody maintains is just another stale wiki, so the capture has to be effortless. That’s the point of it.
“An AI you can actually trust with the record.”
Every Trace claim cites the source behind it. You approve every word — Trace drafts, you decide. Disagree with a flag? Override it with a reason, and the override is written to the trail too. And it never enforces — override its advice, or use it as little as you like.
How is this different from the docs and tools we already use?
Docs, wikis, and tickets are general-purpose stores. Traceway is purpose-built for the decision itself — structured roles, an audit trail, framework-aware governance, and a chain to the strategy and work either side of it.
How is it different from DACI / RACI / RAPID?
Those are frameworks, not products. Traceway runs the framework you use (or your own) and adds AI capture, an immutable audit trail, and a chain that connects strategy to execution. DACERIO extends them with seven roles for the decisions that cross boundaries.
Doesn’t our AI meeting tool or a custom GPT already do this?
Meeting tools transcribe and summarize; custom GPTs answer questions about what you paste in. Neither is a system of record. Traceway turns each decision into a governed, durable, linked record — the transcript captures what was said; the record holds what was decided.
Is Traceway one product or two?
One product. Decision Intelligence and Strategy Alignment are two families of features on the same chain — most teams start with decisions and grow into alignment as goals connect to the work that delivers them.
Who is it actually for?
Any team that makes decisions worth keeping — product, engineering, design, operations, strategy, finance, legal and risk, founders. It bites hardest wherever a call is expensive to get wrong or has to be defended later.
Does it work with the tools we already use?
Native integrations ship at launch — Word, Google Docs, Slack, Teams, Confluence, Notion and Jira — so you can capture a decision straight from the tool you’re already in and link it to the work that delivers it. More arrive after. Trace also works from anything you paste in — a transcript, a thread, a doc.
How do you handle our data and security?
Every decision is kept on an audit-grade, tamper-evident trail, with role-based access and SSO (SAML/OIDC) on every plan, plus SCIM provisioning for enterprise rollouts. SOC 2 and ISO 27001 are on the roadmap to general availability — request our current posture in an early conversation. You control what Trace can see.
Can we use our own decision or strategy framework?
Yes. DACERIO, Traceway’s own approval model, is the default, but you can run RACI, DACI, RAPID, OKR, V2MOM, EOS, or your own labels. The chain works the same underneath.
When does it launch, and how do we get in?
Coming 2026, in private development now. Join the waitlist and you’ll hear from us personally — no drip sequence — with first demos ahead of general availability.
Built for the teams that answer to auditors, regulators, and boards — where decisions cross many hands and losing the “why” is expensive. And it compounds — every decision captured makes the next “why did we…” easier to answer.
Put the why-we-did-this somewhere it survives.
Join the waitlist — book a demo, or just get the details — and a direct line to the team building Traceway. No drip sequence.
Launching first in the United States and Canada. The United Kingdom and the European Union are planned for 2027–28, with the rest of the world to follow — join from anywhere and we’ll tell you when your region opens.